AI for CPG Excellence
Accelerate innovation, optimise operations, and drive market growth with AI that understands consumer goods.
Why SynaptyX
We Put Our Money Where Our Mouth Is
Business outcome-based contracts. We succeed when your market share grows. Technology-agnostic engagement. Pay for value, not effort.
CPG-Ready, Not CPG-Curious
Our team has worked with global consumer brands - people who've lived your pain. We speak category management, not tech.
See Your First Win Before Quarter End
CPG AI Accelerators: Lattice™ modules for innovation, category optimisation, consumer insights. Curated partner accelerators for seamless integration.
Built for CPG Reality
From strategy to data readiness, implementation to scaling. Proven ABOTE model: Advise, Build, Operate, Transition, Enable for sustained success.
Proven Results (Within 3 months)
- 1-3% CAC reduction
- 10% marketing efficiency gains
- 12% engagement increase through AI-powered optimisation
The Monday Morning Reality Check
Your dashboard. Three nightmares staring back:
Amazon just launched a private label version of your bestseller—30% cheaper
DTC challenger brand gained 15% market share in your premium category in 18 months
our "digital transformation" initiative? Still analysing consumer insights from Q2
Meanwhile, that indie snack brand launched from a kitchen two years ago just secured nationwide distribution with the top Retailer and doubled their shelf space.
The Brutal Truth: While 82% of CPG companies have AI initiatives, only 18% are seeing measurable impact on market share or margin improvement. 91% of AI pilots never make it past the proof-of-concept graveyard.*
Source: McKinsey Global Survey on AI, 2025; Deloitte Consumer Products Report
The 3 Reasons Your AI is Still on the Shelf
Traditional approaches to market research, category management, and innovation are too slow for today's pace of change.
Retailer Consolidation
Increased retailer power requires more sophisticated category management and data-driven negotiations.
Private Label Competition
Retailer brands challenge premium positioning with competitive quality at lower price points.
Innovation Speed
Consumer preferences shift rapidly, requiring faster research cycles and more agile product development.
The Solution:
AI-powered insights that predict trends, optimise operations, and accelerate decision-making.
Your Data Reality
POS data in SAP, consumer insights in Tableau, supply chain in Oracle - disconnected silos
70% of product attributes mismatched across systems
Category managers spend 60% of time reconciling data instead of driving growth
The Reality: D2C startups with unified cloud data predict trends faster than your £100M ERP system.
CPG-Specific AI Solutions
Where AI Creates Immediate Impact
Predictive Innovation Pipeline
Challenge:
6-month research cycles while trends change weekly
Solution:
AI-powered trend detection and rapid concept validation
Impact:
60% faster time-to-market, first-mover advantage worth millions
Dynamic Category Management
Challenge:
Static planograms based on historical data
Solution:
Real-time shelf optimisation using sales velocity, demographics, and seasonality
Impact:
23% revenue increase per linear foot, 15% margin improvement
Consumer Intelligence Engine
Challenge:
Focus groups lie, surveys lag, insights arrive too late
Solution:
Real-time sentiment analysis across all consumer touchpoints
Impact:
35% improvement in new product success rates
Intelligent Pricing & Promotion
Challenge:
Manual pricing decisions and promotion planning miss market opportunities and waste trade spend
Solution:
AI-driven dynamic pricing and promotion effectiveness analysis using competitor data, elasticity models, and ROI forecasting
Impact:
12% margin improvement and 25% increase in trade promotion ROI