AI for Retail Excellence
Transform inventory, personalise experiences, and optimise pricing with AI that understands retail.
Why SynaptyX
We Don't Just Know AI. We Know Retail Pain.
We Put Our Money Where Our Mouth Is
Business outcome-based contracts. We succeed when your margins do. Technology-agnostic engagement. Pay for value, not effort.
Retail-Ready, Not Retail-Curious
Our team has worked with major UK retailers - people who've lived your pain. We speak retail, not tech.
See Your First Win Before Quarter End
Retail AI Accelerators: Lattice™ modules for pricing, personalisation, demand sensing. Curated partner accelerators for seamless integration.
Built for Retail Reality
From strategy to data readiness, implementation to scaling. Proven ABOTE model: Advise, Build, Operate, Transition, Enable for sustained success.
Proven Results (Within 3 Months)
- 1-3% CAC reduction
- 10% marketing efficiency gains
- 12% engagement increase through AI-powered optimisation
The Retail Challenge
The Monday Morning Reality:
Competitor drops prices 15% using AI-powered dynamic pricing
Amazon's same-day delivery steals another 2% market share
500 units of bestseller sitting in wrong warehouse
Meanwhile, your £2M AI pilot? Still in PowerPoint presentations.
The Reality: 78% of retailers have AI initiatives, only 20% see real EBITDA impact. 88% of AI pilots never become projects.
Source: McKinsey & Company. LLM to ROI: How to Scale Gen AI in Retail. August 5, 2024
Three Horsemen of AI Failure in Retail
No Commercial Impact
AI disconnected from what matters: markdown recovery, stock turns, conversion rates. Pretty dashboards, no EBIT improvement.
Integration Hell
18-month projects to connect Shopify, SAP, and legacy POS systems. Competitors launch AI in 12 weeks with cloud-native tools.
Process Paralysis
AI spots a trending product and suggests instant shifts. You need meetings and a deck—by the time you act, the trend's gone, competitor's won.
Your Data Reality
33% of retailers cite poor data quality as their #1 AI barrier. Most have product info in one system, pricing logic in another, no single customer view.
SKU-level returns without reason codes: 40% have inconsistent naming
Separate discount logic for online and store
Loyalty systems don't talk to email campaigns
The Reality: 22-year-old competitors with clean, cloud-native data run circles around legacy infrastructure. You don't need perfect data. You need actionable data. Fast.
Where AI Actually Moves the Needle
Smart Personalisation That Actually Sells
AI-powered engines treat every shopper like a segment-of-one. Each customer sees their perfect store. AI analyses purchase patterns, creates 10,000 micro-segments.
Impact:
35% higher order values, 4X email conversion, 10–20% lift in conversion
Dynamic Pricing, Real-Time Margins
Competitor drops prices at 2 PM? AI adjusts by 2:15 PM, but only on competing items, only in affected locations. Pricing agents react in real time.
Impact:
Protect 5-10% margin while maintaining traffic
Conversational Agents that Deflect, Not Deflate
AI handles returns, exchanges, "where's my order" instantly. Human agents focus on VIP customers and complex issues. 24/7 multilingual support that resolves, not frustrates.
Impact:
40% cost reduction, NPS up 15 points, CSAT up 30%
The Inventory Crystal Ball
AI flags TikTok influencer features slow-moving product → automatically redistributes inventory → sold out at full price instead of 40% markdown.
Impact:
65% reduction in markdowns, 5-10% margin improvement