Most of what's written about AI for the šŗš®šæšøš²šš¶š»š“ š³šš»š°šš¶š¼š» falls into two camps: either it's š½ššæš² šµšš½š² ("AI will revolutionise everything!") or it's so š“š²š»š²šæš¶š° it has nothing specific to say about marketing at all.
šŖš² šš®š»šš²š± šš¼šŗš²ššµš¶š»š“ š±š¶š³š³š²šæš²š»š.
So, we built a š±-š½š®šæš šš²šæš¶š²š ššµš®š š“š²šš š½š®šš ššµš² šµšš½š². Real data. Honest takes on where AI actually delivers for marketing, and where it falls short.
šš% of people in marketing use AI daily, but only šš% of companies have properly integrated it.
That's a massive gap between adoption and impact.
š§šµš¶š šš²šæš¶š²š š¶š š³š¼šæ š®š»šš¼š»š² š¶š» ššµš² šŗš®šæšøš²šš¶š»š“ š³šš»š°šš¶š¼š» šš¶ššš¶š»š“ š¶š» ššµš®š š“š®š½, ššæšš¶š»š“ šš¼ š³š¶š“ššæš² š¼šš ššµš®š'š š®š°ššš®š¹š¹š šš¼šæššµ ššµš²š¶šæ šš¶šŗš² š®š»š± šÆšš±š“š²š.
In the coming weeks, we'll cover:
ā Where AI delivers šæš²š®š¹ š„š¢š (and where it doesn't) ā Common š¶šŗš½š¹š²šŗš²š»šš®šš¶š¼š» š³š®š¶š¹ššæš²š specific to marketing ā What's actually working in š²š»šš²šæš½šæš¶šš² šš®š right now ā š§š¼š¼š¹š, š³šæš®šŗš²šš¼šæšøš, and š½šæš®š°šš¶š°š®š¹ š»š²š š ššš²š½š
No fluff. No vendor pitches. Just š½šæš®š°šš¶š°š®š¹ š¶š»šš¶š“šµšš backed by data.
Swipe through to see what's coming.