AI Business Illustration

About Us

SynaptyX is an AI-first, advisory-led solutions firm focused on measurable business outcomes. If the Renaissance taught us anything, it's that new tools don't change the world on their own. What changes the world is when serious craft meets clear intent. AI feels like one of those moments again. It's a new way of seeing patterns, new ways of working, new ways of making decisions, and building faster - a whole new era.

We help teams turn that potential into outcomes you can measure, usually with a 3-6 month payback by going after the quickest, highest-impact wins first.

We work best with organisations that sit on valuable customer and operational data, where getting it “decision-ready” is half the battle.

We're consulting-led and accelerator-powered, so you get real speed without the “let's build everything from scratch” tax. We start with your business and your people, make the data usable and decision-ready, then ship with accelerators that are already 60% built. It's more workshop than theatre, with a bit of Brunelleschi discipline and da Vinci curiosity.

And we're not here to sell you another tool or platform. We're the team you call when you want AI to actually land in the business, not sit in pilot purgatory.

We're also confessed AI nerds with a dash of Stoic practicality. Not the “serious men in sandals” version. More like: keep your head, focus on what you can control, make good calls under pressure, and ship what works with guardrails, transparency, and accountability baked in.

And when it makes sense, we contract on outcomes. So success isn't “effort delivered”. It's KPI movement. Because effort is easy to count - but value is the whole point.

Vision & Mission

Vision

Decisions people trust, powered by AI and grounded in data.

Mission

Help teams improve Efficiency, Efficacy, and Growth by making data decision-ready, and then applying the right AI for the job. That means: sharp AI strategy (so you build the right thing), data intelligence (so inputs are reliable), analytics and recommendations (so insight turns into action), and custom solutions accelerated by SynaptyX Lattice™ (so you ship faster with governance built in).

The SynaptyX Story

SynaptyX was founded on a simple insight: enterprises don't need more AI tools. They need partners who can bridge the value gap between experimentation and execution.

Our journey began in London, with a team across the UK and India. We've since evolved into an AI-powered consulting and solutions company focused on one thing: helping teams make decisions they can trust, grounded in solid data and tied to business outcomes like efficiency, efficacy, and growth.

Grounded in data. Built for trust. Measured in outcomes.

Meet The Leadership

You are backed by a team that has led digital transformation for decades.

Ekta Srivastav

Ekta Srivastav

CEO + Founder

23+ years in Enterprise Advisory and digital transformation sales, ex-PwC and IBM, visionary with deep enterprise experience.

Raunak V Agarwal

Raunak V Agarwal

Principal

11+ years in AI & data consulting, leading outcome-driven accelerators and enterprise transformations across Retail, CPG, and Telecom.

Sudheesh Narayanan

Sudheesh Narayanan

Advisor

Tech entrepreneur driving industrial digitalisation through AI, IoT, and sustainable Industry 4.0 solutions.

Amitabh Ray

Amitabh Ray

Advisor

Strategic business leader with 30+ years driving global transformation at Ericsson, IBM, and PwC.

100+
Combined Years of Experience
Fortune 500
Enterprise Client Experience
Global
Market Expertise

The Pragmatist's Path to Production AI

Don't try to boil the ocean. The journey to production AI is a sequence of managed steps. Start with low-risk automation to build momentum, use those wins to standardise, then leverage that foundation for growth.

1. Efficiency

Automate what you can.

Tackle high-volume, low-risk, repetitive tasks to deliver immediate time savings and cost reduction. This builds trust and funds the journey.

Reduce manual effort, decrease errors, clear backlogs.

2. Efficacy

Standardise what you do.

Use the momentum from Efficiency wins to clean up data, standardise KPIs, and govern processes. This creates the reliable foundation for more advanced AI.

Trusted data, consistent reporting, governed workflows.

3. Growth

Optimise what you will do.

With a foundation of trust and clean data, deploy AI to create new revenue streams, improve customer retention, and enter new markets.

Increased conversion, higher retention, improved CAC.

SynaptyX's Philosophical Foundation

Where AI Meets Impact (And a Little Stoic Courage)

At SynaptyX, we believe AI isn't just about algorithms—it's about empowering people and businesses to achieve their best, all while staying ethical and responsible. We're a team of driven problem-solvers with one simple mission: to show that AI can be both powerful and principled.

We've taken some timeless Stoic wisdom and infused it into our philosophy, because hey, even AI can learn from the greats. And if you're picturing Stoics as quiet people journalling in sandals… fair. But they were also the original “do the right thing, not the popular thing” crowd. Bold decisions. Clear thinking. Zero patience for performative nonsense.

You'll spot a little nod to that on our homepage too: four portraits of men who carved new paths, challenged what “everyone knew”, and pushed the world forward. Centuries later, the tools have changed. The mindset? Not so much.

Team collaboration and partnership

Purposeful Partnership

(Prohairesis)

The chief task in life is simply this: figure out what's within your control and focus on that.
- Epictetus

When we work with clients, we're not just solving problems—we're co-creating solutions. We start with the outcome you're chasing, then focus on what we can control: crisp decisions, clean execution, and AI that actually lands in the business (not just in a slide deck).

In Practice:

Every engagement starts with a deep dive into your objectives and constraints. We align on what "success" means, how we'll measure it, and what needs to be true for adoption. Then we use an AI-first way of working—fast discovery, rapid prototyping, tight feedback loops—to get to value without the usual theatre.

Human-centered technology and progress

Human-Centric Progress

(Sympatheia)

Man is not stressed by real problems but by his imagined anxieties.
- Epictetus

We know AI can be transformative, but it can also stir up anxieties (and a few "is my job okay?" questions). That's why we take a people-first approach to AI adoption. We design technology that enhances human capabilities rather than replacing them—and we keep humans in the loop where it matters.

In Practice:

AI adoption isn't a leap into the unknown—it's a journey. Our "Advise → Build → Operate → Transfer → Enable" approach brings people along, sets guardrails early, and builds confidence through clarity and hands-on enablement. No fear-based change management. Just steady, practical progress.

Innovation and breakthrough technology

Courageous Innovation

(Andreia)

The obstacle is the way.
- Marcus Aurelius

The Stoics weren't passive. They were brave, and they acted with conviction—especially when it meant swimming against the current. We try to bring that same energy to how we build and how we work: AI-first, outcome-led, and willing to ditch old habits that no longer serve the mission.

In Practice:

We don't default to "build a giant platform and hope for the best." We test, learn, and ship in small, sensible increments—often using accelerators and reusable components to move fast without cutting corners. If the bold move is a simpler move, we'll take it. If the bold move is to say "no" to a shiny-but-pointless idea, we'll take that too.

Balanced approach and measured impact

Measured Impact

(Sophrosyne)

Waste no time arguing about what a good person should do. Be one.
- Marcus Aurelius

Bold doesn't mean reckless. Stoicism is also about balance, discipline, and responsibility. Our AI solutions aren't just designed to be clever—they're built to deliver real business value while meeting the standards your customers (and regulators) expect: privacy, transparency, fairness, and accountability.

In Practice:

We build with security and governance in mind from day one. We prioritise explainability, protect sensitive information, and deploy in ways that respect your data and your risk posture. And we measure impact in outcomes you actually care about—efficiency, efficacy, growth—not vanity metrics.

Collaborative teamwork and wisdom

Collaborative Wisdom

(Phronesis)

We are all waves of the same sea.
- Seneca

Human-centred AI is a team sport. The best systems are built with the people who'll live with them—business users, operators, data owners, risk teams, and the wonderfully honest person who asks, "Yes, but what happens on a Tuesday?" Practical wisdom (phronesis) is remembering that adoption beats perfection—and that trust is earned through clarity, transparency, and empathy.

In Practice:

We co-design with your teams, test with real users early, and bake in explainability, guardrails, and human-in-the-loop checkpoints where judgement matters. We document decisions, share context openly, and transfer capability so your people feel confident—not dependent—once the solution goes live.

At SynaptyX, we're not just coding algorithms; we're crafting solutions that make a real difference—with a touch of British wit, a whole lot of Indian heart and grit, and the kind of calm courage that keeps you moving when the room gets noisy.

Human + Stoic + Nerdy. Always.

At SynaptyX, we ensure AI aligns with the right purpose for the right reasons - by anchoring ethical values in verifiable technology

Guardrails Framework
ExplainabilityConfidence GatingAudit TrailsUser Override
& Rollback

Trust is architected into the code so every outcome is traceable, transparent and reversible by design

Culture

Champions

Technology

Empowering People

  • Enabling change and adoption
  • Applying human judgment and accountability
  • Building ethical, human-centric AI

Our Partners

Orcana.ai

Orcana.ai

Conversational Analytics for Business Leaders

EnableX.io

EnableX.io

Omnichannel Conversational AI Platform

IrisSocial.ai

IrisSocial.ai

AI-Powered Social Media Management

Kivor.ai

Kivor.ai

Intelligent Document Processing and Automation

Quickmetrix.com

Quickmetrix.com

Digital Listening, Reputation and Response