AI delivers šÆš³% š¹š¼šš²šæ š°š¼ššš and šÆšµ% šµš¶š“šµš²šæ šæš²šš²š»šš² in marketing. Sounds great on paper.
But š“šÆ% of companies are still stuck on the integration part.
š§šµš®š'š ššµš² šš š½š®šæš®š±š¼š š¶š» šŗš®šæšøš²šš¶š»š“ šæš¶š“šµš š»š¼š.
So in this part, we break down where AI actually šŗš¼šš²š ššµš² š»š²š²š±š¹š² and where it š±š¼š²šš»'š.
The short version? š”š¼š š®š¹š¹ šŗš®šæšøš²šš¶š»š“ š³šš»š°šš¶š¼š»š š®šæš² š²š¾šš®š¹ when it comes to AI.
šš¶š“šµ š¶šŗš½š®š°š: campaign optimisation, predictive analytics, content creation. These are data-heavy, repetitive, and scale well with AI. We're talking š®š¬% lower cost-per-conversion, š®š±-šÆš¬% better conversion rates, and content production cut by half.
šš¼š š¶šŗš½š®š°š: brand management, PR, strategic planning. These need š²šŗš½š®ššµš, š·šš±š“š²šŗš²š»š, š®š»š± š°š¼š»šš²š š ššµš®š šš šš¶šŗš½š¹š š°š®š»'š šæš²š½š¹š¶š°š®šš². And that's fine. Not everything needs to be automated.
š§šµš² š½š®ššš²šæš» š¶š š°š¹š²š®šæ.
If the task involves large data volumes, repetitive optimisation, and measurable outcomes, šš ššµšæš¶šš²š. If it needs creativity, emotional intelligence, and strategic thinking, šµššŗš®š»š ššš¶š¹š¹ šš¶š».
The real question isn't "should we use AI?" It's "ššµš²šæš² ššµš¼šš¹š± šš² ššš² š¶š? and ššµš®š ššš½š²š š¼š³ šš š¼šæ ššµš®š šµššÆšæš¶š± š®š½š½šæš¼š®š°šµš²š šš² ššµš¼šš¹š± ššš² š³š¼šæ ššµš¶š°šµ ššš² š°š®šš²."
Swipe through for the full breakdown, including proof frameworks with real results.