We are now in a strange place that we never expected ourselves to be so soon after inception …. We are about to sign on the dotted line with our first logo . 🤞🤞🤞🤞
Most Founders will tell you that although the bulk of their energy into their startups goes into driving and creating value and improving perception, they all have this little sidecar of superstition that rides alongside and the nerves from the letter of intent to the actual signing of the first logo are real and intense …
Not to mention the last minute issues when the larger universe of stakeholders are involved in decision making. We experienced an entire weekend of going from 0 to 100 and back again to 0 and then back again …on the probability of securing this multiple times … and all this when I was travelling to and from Amsterdam trying to also tee up potential investors …
It is genuinely like waiting to give birth right now … 😅
We are now finally daring to think of dealing with the kind of problems every startup wants to deal with - the good kinds -
… who do I hire ? … do I go for funding yet ? Or another logo needed ? … how do I ensure I deliver maximum impact when we get to the stage of delivering for the client 🤞 ….and the slightly annoying problem of one billion contracts and legal paperwork needed suddenly that costs an arm and a leg As a baby startup, we have barely had the time to even think about a proper website and so this is the best kind of problem to have indeed!
I felt the tension and relentless pace of the last few weeks finally catch up on me and fell ill for two days -it was the equivalent of finally giving my body the permission to exhale and take in the meaning of what this really conveyed and allowing for us as a team in Synaptyx to give ourselves tiny mini pats on the back … keeping our fingers firmly crossed behind our backs the entire time …
I did go out and let my hair down a little bit as well … nothing like music and some good intentioned community charity events to lift your spirits and I had the first real weekend in forever and did some introverting, nature walks in the autumn and writing whilst nursing myself …
I keep saying this .. but it means the world to have you guys along for this ride and thanks so much for any and every kind word of support you’ve had to offer . Please keep everything crossed for us and our amazing partners (more on all this later )
We are only just getting started … that I promise you …