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Product Company or Services Company? There's a Third Way.

5 min read
Product Company or Services Company? There's a Third Way.

We went off script and off road. We build ๐—ฎ๐—ด๐—ฒ๐—ป๐˜๐—ถ๐—ฐ ๐—”๐—œ ๐—ฎ๐—ฐ๐—ฐ๐—ฒ๐—น๐—ฒ๐—ฟ๐—ฎ๐˜๐—ผ๐—ฟ๐˜€โ€ฆ intentionally 60% complete so the last 40% is shaped around how your teams actually work.

๐—ช๐—ต๐˜† ๐—ฎ๐—ฐ๐—ฐ๐—ฒ๐—น๐—ฒ๐—ฟ๐—ฎ๐˜๐—ผ๐—ฟ๐˜€ ๐—ผ๐˜ƒ๐—ฒ๐—ฟ ๐—ณ๐˜‚๐—น๐—น๐˜† ๐—ฏ๐—ฎ๐—ธ๐—ฒ๐—ฑ ๐—ฝ๐—ฟ๐—ผ๐—ฑ๐˜‚๐—ฐ๐˜๐˜€?

โ€ข Every organisation is particular. Forcing change kills adoption. โ€ข Fit beats features. If it doesnโ€™t speak your language, it wonโ€™t stick. โ€ข Speed mattersโ€ฆ without losing control or governance. โ€ข No lock-in. Keep your stack choices open.

PLUS - we were all about solving business problems mainly ... everything else came next ...

๐—ช๐—ต๐—ฎ๐˜ ๐˜๐—ต๐—ถ๐˜€ ๐—น๐—ผ๐—ผ๐—ธ๐˜€ ๐—น๐—ถ๐—ธ๐—ฒ ๐—ถ๐—ป ๐—ฝ๐—ฟ๐—ฎ๐—ฐ๐˜๐—ถ๐—ฐ๐—ฒ

โ€ข We arrive with a ready kit, not a blank page. โ€ข Plug into your data, policies and workflows, then customise. โ€ข Ship value in weeks, iterate with your teams, leave assets you control.

And yesโ€ฆ we prefer going ๐—ผ๐—ณ๐—ณ-๐—ฟ๐—ผ๐—ฎ๐—ฑ. Tarmac is safe, but it takes you where everyoneโ€™s already going.

The best views tend to sit just beyond the marked route. Accelerators are our 4x4 (or the saddle backed horse if you prefer ๐Ÿ™‚): a tuned engine, recovery gear, and a map you can edit. We read the terrain together, pick the line, and reach outcomes a standard road never would.

Call it half-baked if you like. We prefer ๐—ฟ๐—ถ๐—ด๐—ต๐˜-๐—ฏ๐—ฎ๐—ธ๐—ฒ๐—ฑโ€ฆ finished in your oven, to your recipe.

Does it get scary and lonely at times? Yes - but who cares when the views ahead are what they are - its completely worth the bumpy trail for the prize in the end! And we stand behind this wholeheartedly at Synaptyx AI

If youโ€™re weighing product vs services, thereโ€™s a Third Way Start with accelerators, make them yours, and get results without contorting your business to fit someone elseโ€™s idea of โ€œDONEโ€.

๐—ช๐—ต๐—ฎ๐˜ ๐˜„๐—ผ๐˜‚๐—น๐—ฑ ๐˜†๐—ผ๐˜‚ ๐—ฎ๐—ฐ๐—ฐ๐—ฒ๐—น๐—ฒ๐—ฟ๐—ฎ๐˜๐—ฒ ๐—ณ๐—ถ๐—ฟ๐˜€๐˜?