๐๐ฎ๐ฟ๐น๐ ๐ถ๐ป ๐ผ๐๐ฟ ๐ท๐ผ๐๐ฟ๐ป๐ฒ๐, ๐๐ฒ ๐๐ผ๐ฟ๐ธ๐ฒ๐ฑ ๐๐ถ๐๐ต ๐ฎ ๐๐ฒ๐น๐ฒ๐ฐ๐ผ๐บ ๐ฐ๐น๐ถ๐ฒ๐ป๐ ๐๐ต๐ฒ๐ฟ๐ฒ ๐๐ฒ ๐ฑ๐ฒ๐น๐ถ๐๐ฒ๐ฟ๐ฒ๐ฑ ๐ฅ๐ข๐ ๐ถ๐ป ๐ต๐ฌ ๐ฑ๐ฎ๐๐ - ๐ฎ๐ป๐ฑ ๐ถ๐ ๐๐๐ถ๐น๐น ๐๐ต๐ฎ๐ฝ๐ฒ๐ ๐ต๐ผ๐ ๐๐ฒ ๐ฑ๐ผ ๐๐ ๐๐ผ๐ฑ๐ฎ๐.
They were managing campaigns across 60+ countries and 80+ operators. Data was scattered, teams were relying on static BI dashboards, and by the time they understood what had happened, it was often too late to act. ๐๐ฒ๐ฟ๐ฒ'๐ ๐๐ต๐ฎ๐ ๐๐ฒ ๐ฑ๐ถ๐ฑ๐ป'๐ ๐ฑ๐ผ: ๐ท๐๐บ๐ฝ ๐๐๐ฟ๐ฎ๐ถ๐ด๐ต๐ ๐ถ๐ป๐๐ผ ๐ฏ๐๐ถ๐น๐ฑ๐ถ๐ป๐ด ๐๐ต๐ถ๐ป๐ด๐.
๐ช๐ฒ ๐๐๐ฎ๐ฟ๐๐ฒ๐ฑ ๐๐ถ๐๐ต ๐๐๐ฟ๐ฎ๐๐ฒ๐ด๐. Spoke to 20+ stakeholders, identified what actually mattered, set up an AI Centre of Excellence, and got an AI-naive organisation aligned on what AI can and canโt do.
๐ง๐ต๐ฒ๐ป we sorted out their data foundation and implemented an AI-powered analytics solution on top of that.
๐ง๐ต๐ฒ ๐ฟ๐ฒ๐๐๐น๐?
๐ญ-๐ฏ% reduction in customer acquisition costs within 3 months and ๐ญ๐ฌ% efficiency gains โฆ and for the first time, one unified view across all their markets.
More importantly, they now have a structure that lets them keep building.
The boring truth about AI? ๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐ ๐ฏ๐ฒ๐ณ๐ผ๐ฟ๐ฒ ๐๐ผ๐ผ๐น๐. ๐๐ผ๐๐ป๐ฑ๐ฎ๐๐ถ๐ผ๐ป ๐ฏ๐ฒ๐ณ๐ผ๐ฟ๐ฒ ๐ณ๐ฒ๐ฎ๐๐๐ฟ๐ฒ๐. ๐