We've seen too many companies jump straight to the 𝘀𝗵𝗶𝗻𝘆 𝗔𝗜 𝘁𝗼𝗼𝗹𝘀 (guilty as charged 🙋♀️) only to realize their data is scattered across 𝟰𝟳 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝘀𝘆𝘀𝘁𝗲𝗺𝘀, half of it's mislabeled, and the other half... well, 𝗻𝗼𝗯𝗼𝗱𝘆'𝘀 𝗾𝘂𝗶𝘁𝗲 𝘀𝘂𝗿𝗲 𝘄𝗵𝗮𝘁 𝗶𝘁 𝗲𝘃𝗲𝗻 𝗺𝗲𝗮𝗻𝘀 𝗮𝗻𝘆𝗺𝗼𝗿𝗲.
𝗦𝗼𝘂𝗻𝗱 𝗳𝗮𝗺𝗶𝗹𝗶𝗮𝗿? We've all been there. That's why we built our 5-move playbook - not because we're data gurus (though we are), but because we've made every mistake in the book first.
The magic isn't in having perfect data from day one. 𝗜𝘁'𝘀 𝗶𝗻 𝗵𝗮𝘃𝗶𝗻𝗴 𝗮 𝘀𝘆𝘀𝘁𝗲𝗺 𝘁𝗵𝗮𝘁 𝗺𝗮𝗸𝗲𝘀 𝘆𝗼𝘂𝗿 𝗺𝗲𝘀𝘀𝘆, 𝗿𝗲𝗮𝗹-𝘄𝗼𝗿𝗹𝗱 𝗱𝗮𝘁𝗮 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝘄𝗼𝗿𝗸 𝗳𝗼𝗿 𝘆𝗼𝘂.
Because let's be honest... your data doesn't need to be perfect. 𝗜𝘁 𝗷𝘂𝘀𝘁 𝗻𝗲𝗲𝗱𝘀 𝘁𝗼 𝗯𝗲 𝘂𝘀𝗲𝗳𝘂𝗹.
Most companies are sitting on goldmines of insights. They just can't see them yet because 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴'𝘀 𝗯𝘂𝗿𝗶𝗲𝗱 𝘂𝗻𝗱𝗲𝗿 𝗹𝗮𝘆𝗲𝗿𝘀 𝗼𝗳 𝗱𝗶𝘀𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗲𝗱 𝘀𝗽𝗿𝗲𝗮𝗱𝘀𝗵𝗲𝗲𝘁𝘀 𝗮𝗻𝗱 𝗳𝗼𝗿𝗴𝗼𝘁𝘁𝗲𝗻 𝗱𝗮𝘁𝗮𝗯𝗮𝘀𝗲𝘀.
What's your biggest data headache right now?