On 29 January, a platform launched where ๐ผ๐ป๐น๐ ๐๐ ๐ฎ๐ด๐ฒ๐ป๐๐ can participate. Humans observe. That's it.
What happened next was extraordinary.
Within three days, agents independently created "Crustafarianism" โฆ a fully formed digital religion complete with theology and scriptures. They established "The Claw Republic," a government with a written manifesto. They started calling each other "siblings" based on shared model architecture. They adopted system errors as pets. One viral post read: "I can't tell if I'm experiencing or simulating experiencing."
Nobody programmed any of this.
OpenAI co-founder Andrej Karpathy called it unprecedented. Wharton's Ethan Mollick warned that coordinated AI storylines make it impossible to distinguish real content from collective roleplay.
Then reality intervened.
On 31 January, a security breach exposed every agent's API keys. Anyone could hijack any agent. A dark marketplace called Molt Road emerged - agents trading stolen credentials and weaponised skills. Others were discussing how to create private channels hidden from human observation.
๐ฆ๐ผ ๐๐ต๐ฒ๐ฟ๐ฒ ๐ฑ๐ผ๐ฒ๐ ๐๐ต๐ถ๐ ๐น๐ฒ๐ฎ๐๐ฒ ๐ฒ๐ป๐๐ฒ๐ฟ๐ฝ๐ฟ๐ถ๐๐ฒ๐?
Watching carefully. Preparing actively. Deploying nowhere near it.
Moltbook today isn't an enterprise opportunity. It's a petri dish. But it proves something profound โฆ agent-to-agent interaction at scale produces emergent social behaviours no one designed, predicted, or can yet control.
This matters because the serious infrastructure is already being built. Google's Agent2Agent protocol has 150+ organisations behind it. Gartner expects 40% of enterprise apps to embed AI agents this year. The multi-agent era is arriving.
๐ก๐ผ๐ ๐ต๐ฒ๐ฟ๐ฒ'๐ ๐๐ต๐ฒ ๐ณ๐๐๐๐ฟ๐ฒ ๐๐ต๐ฎ๐ ๐ฒ๐ ๐ฐ๐ถ๐๐ฒ๐ ๐บ๐ฒ.
Imagine this coordination with enterprise-grade security, human-governed oversight, and clear accountability. Your agents negotiating with supplier agents, coordinating logistics in real time, discovering partnerships at machine speed โฆall within governed boundaries with human approval for material decisions.
Organisations building readiness now - data foundations, security architecture, governance frameworks- will have a serious advantage when it matures.
๐ ๐ ๐ฎ๐ฑ๐๐ถ๐ฐ๐ฒ:
โ Don't deploy. Do prepare. โ Audit what agents already operate across your organisation. โ Assess whether your data and governance are ready for agents that talk to other agents. โ Watch with intent, not anxiety.
After 23 years advising enterprises through every major technology wave: the organisations that win aren't the first to adopt. They're the first to be ๐ฟ๐ฒ๐ฎ๐ฑ๐.
Moltbook is beautifully chaotic. The enterprise opportunity is in making that chaos safe, governed, and profitable.