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The One Thing I Treasure Most as a Woman Founder: Freedom

5 min read
The One Thing I Treasure Most as a Woman Founder: Freedom

#WeekendMusingsโ€ฆ whilst finishing a book I picked up in Chile, I was struck by the life of William Greenwood and the remarkable and free life he led in the 1870s in Chile - free from the shackles of Victorian England trappings โ€ฆ living life on his own terms โ€ฆ savouring every moment, and most of all - taking risks that would be frowned upon..

Being a Bootstrapped Founder has given me many things. The one I treasure most as a womanโ€ฆ is FREEDOM.

๐—™๐—ฟ๐—ฒ๐—ฒ๐—ฑ๐—ผ๐—บ to move fast. ๐—™๐—ฟ๐—ฒ๐—ฒ๐—ฑ๐—ผ๐—บ to take collective risks. ๐—™๐—ฟ๐—ฒ๐—ฒ๐—ฑ๐—ผ๐—บ to say, โ€œThis feels rightโ€ฆ shall we just do it?โ€

Last week on a team call, we realised something simple but important. Quietly, in the background of all our enterprise work, weโ€™d built a fair few little AI utilities. Nothing fancy. Just useful things. Things we actually use.

And then someone said, โ€œWhy donโ€™t we just put these out there for everyone?โ€

No 30-page business case. No steering committee. No six rounds of approvals.

We did a quick straw poll on the call. Everyoneโ€™s cameras lit up. Heads nodding. Gut said โ€œgoโ€โ€ฆ so we went.

In a few hours weโ€™d decided to:

โ€ข ๐—ฆ๐—ฝ๐—ถ๐—ป ๐˜‚๐—ฝ a small public website to host these AI utilities โ€ข ๐—š๐—ถ๐˜ƒ๐—ฒ ๐—ถ๐˜ a Christmassy feelโ€ฆ because why not, itโ€™s December ๐ŸŽ„ โ€ข ๐—–๐—ต๐—ฎ๐—น๐—น๐—ฒ๐—ป๐—ด๐—ฒ ๐—ผ๐˜‚๐—ฟ๐˜€๐—ฒ๐—น๐˜ƒ๐—ฒ๐˜€ to get it live before Christmas

The past few days have been pure joy. Choosing colours. Arguing (nicely) about microcopy. Seeing the team light up as their ideas shaped the look and feel.

Is it different from our core enterprise focus as an AI-first, consulting-led AI solutions firm? ๐— ๐—ฎ๐˜€๐˜€๐—ถ๐˜ƒ๐—ฒ๐—น๐˜†.

Does it still feel right for us? ๐—”๐—ฏ๐˜€๐—ผ๐—น๐˜‚๐˜๐—ฒ๐—น๐˜†.

This is the bit I love as a woman founder: I get to trust my instincts and back my team. I donโ€™t have to ask permission to experiment. We can decide together, move together, and own the risk together.

No endless nay-sayers poking a million holes. Just a small team, aligned, building something they believe in.

Weโ€™re days away from launching this little Christmas side project to the worldโ€ฆ and honestly, moments like this remind me:

For all the chaos and responsibility, this really is the best job in the world.